Women & Cannabis Salon

Women have been using cannabis since ancient times. As cannabis has become legal for both medical and recreational use, many women are reexamining this powerful plant ally. On March 4th and 5th, 2017 the Women’s Visionary Council (WVC) held two days of workshops and discussions to explore our relationship with cannabis in all her manifestations.


Oakstop – 1721 Broadway #201, Oakland, CA 94612

We gathered to hear presentations from women who have pioneered cannabis research, cultivation, activism, and business. Speakers included Jazmin Hupp, founder of Women Grow, botanist Jane Straight, activist and businesswoman Danielle Schumacher, dispensary pioneers Danielle Barber, Amber Senter & Debbie Goldsberry, activist and trimmer Julia Vasconi, Genine Coleman of the Mendocino Appellations Project and the 420 Archive, and researcher Stacey Kerr MD who spoke about studies examining cannabis use during pregnancy. Ellen Komp, Deputy Director of Cal NORML and author of “Tokin’ Women: A 4,000-Year Herstory of Women and Marijuana,” also presented. To honor the cannabis smoking women of the 1967 Human Be-In, WVC co-founder Annie Oak read from “The Love Book,” written by Lenore Kandel, the only woman to read from stage 50 years ago. The Women and Cannabis Salon featured a special presentation by Carolyn Garcia, also know as Mountain Girl. A member of the Merry Pranksters, Carolyn wrote one of the first books on cannabis cultivation entitled, “Primo Plant: Growing Sinsemilla Marijuana,” first published in 1976.


10:00 – 10:30 – Welcome

10:30 – 11:30 – Danielle Schumacher – Social Justice in the Cannabis Industry

11:30 – 12:30 – Cannabis Businesswomen Panel with Amber Senter, Danielle Barber, Debbie Goldsberry and Julia Vasconi

12:30 – 1:30 – Lunch – (With break out sessions led by panelists)

1:30 – 2:00 – Genine Coleman – Cultural Terroir: Narratives of Mendocino

2:00 – 2:30 – Ellen Komp

2:30 – 3:00 – Jane Straight – Cannabis in Addiction Therapy & Risk Reduction for Patients

3:00 – 3:30 – Break

3:30 – 4:00 – Stacey Kerr MD – The Science of Cannabis & Pregnancy

4:00 – 4:30 – Carolyn Garcia

4:30 – 5:00 – Jazmin Hupp

5:00 – 5:30 – Close

5:30 – 6:00 – Break

6:00 – 7:00 – Know Your Rights Training with Lauren Vasquez


Parties that Cook – 271 Francisco St., San Francisco, CA

Gather with us in San Francisco for a cooking with cannabis workshop led by plant medicine pioneer Jane Straight and visionary chef Emma Sanchez. Jane will be hosting a cannabis recipe exchange and providing guidance for preparing culinary cannabis butters and oils – bring your favorite recipes to share! Emma will teach us to prepare a delicious fresh pesto and luscious chocolate budino tartlets that will perfectly complement your homemade cannabis oils, as well as fresh pasta and salad. We will finish up the class with a sumptuous dinner featuring the food we have prepared together.

While the present legal status of cannabis discourages us from serving cannabis at this meal, you will come away with the skills necessary to prepare delicious cannabis enhanced meals at home. We look forward to spending the day cooking and sharing information about this powerful plant with you!

Speakers Bios

Chef Emma Sanchez has focused her work on feeding communities and emphasizing access and education in food resources. She is a culinary creationist and kitchen alchemist, always connecting traditional food technique from around the world with the plentiful bounty of California. Her experience includes work in top-100 San Francisco restaurants, teaching at top cooking education programs, and hosting world class catering experiences with countless organizations. She served in culinary art residency with the Art Monastery project in Labro, Italy, studying the spiritual side of food and community living. She studied culinary arts at the California Culinary Academy in San Francisco. She is deeply grateful to have organizations like the Women’s Visionary Congress to provide an opportunity to create food with sisters and share in the the land’s harvest.

Psychedelic veteran Carolyn Garcia aka Mountain Girl joined the Merry Pranksters in 1964 and traveled on Ken Kesey’s bus “Furthur” presenting Acid Tests in California. She joined the Grateful Dead family in the Haight-Ashbury in 1966 and has two daughters with Jerry Garcia. She has been on the board of Rex Foundation, among others, for many years and served as the first Board President of the Women’s Visionary Council, which presents the annual Women’s Visionary Congress and other educational events investigating the marvelous.

In 1974 Carolyn wrote The Primo Plant, one of the earliest books published about sinsemilla marijuana growing, in which she presents the concepts and practice of organic growing as the proper method for home gardeners. Thousands bought her book, put those concepts into action and integrated organic practices into their lives. Today she gardens, writes, and innovates botanical products near Eugene, Oregon. Mountain Girls Botanica

Jane Straight remains on the Endangered Species List as a “Flower Child” of the sixties, a role that instilled a deep reverence for Mother Earth and a fierce commitment to protect her.  A quote carried close to her heart is from the late Rachel Carson: “those who contemplate the beauty of the earth find reserves of strength that will endure as long as life lasts.” It was also during the sixties that she discovered cannabis, currently a very close ally.  She is committed to education, and while working with the innovative “Upfront” SAP at Oakland High School was gifted the opportunity to co-create an honest cannabis curriculum.  Jane facilitates forums on everything cannabis, from producing safe effective products, to enhancing the quality of life for seniors.  She has a charge on harm reduction practices, both for the cannabis user and for those wishing to eliminate or reduce their more harmful pharmaceuticals.  She enjoys working in organic cannabis gardens utilizing biodynamic principles.

As a recognized pioneer she played a central role in the important cultural shift to plant based medicine and speaks passionately about the relevance of intentional connection to the botanical world around us. For decades she has collected, propagated, and distributed many very rare medicinal species as a conscious act of preservation and activism. Jane is an avid cannabis researcher, uses it as a daily tonic, and attributes her overall enhanced well-being to it.

Danielle Schumacher earned a degree in Anthropology in 2004 at the University of Illinois where she co-founded chapters of National Organization for the Reform of Marijuana Laws (NORML) and Students for Sensible Drug Policy in 2001. While still in college, she was appointed Executive Director of Illinois NORML and held the Youth Seat on the National NORML Board of Directors.  She was named Freedom Fighter by High Times Magazine at age 22. Danielle was recruited by the Berkeley Patients Group in 2005 to head the Cannabis Action Network. As the first Chancellor of Oaksterdam University, she worked with Richard Lee to establish America’s first cannabis college. She has served as office manager for internationally-respected authority on cannabis Chris Conrad and activist author Mikki Norris, and she is currently office manager for nationally noted physician Frank Lucido MD and nurse practitioner Maria Mangini PhD FNP.  Danielle’s newest project, THC Staffing Group, is a boutique recruiting firm whose mission is to encourage diversity in the cannabis industry.

Jazmin Hupp, Founder & CEO – Women Grow, was named a “genius entrepreneur” by Fortune Magazine and a top businesswomen in the cannabis industry by Forbes, Jazmin Hupp is the Founder & CEO of Women Grow. Women Grow connects, educates, and empowers diverse cannabis industry leaders. She educates women and men through monthly events in 30+ cities, a national leadership summit, and online resources. Jazmin’s goal is to have 1,000 women launch cannabis businesses at the foundation of America’s fastest growing industry. Prior to entering the cannabis industry, Jazmin launched six companies in retail, eCommerce, business services, and media. Her core practice is customer experience design, which combines product design, branding, and business operations. Recently, she served as the Director of Digital Media for Women 2.0, which helps women start high-growth ventures. During her tenure, the brand expanded from the Bay Area to hold events across six countries for over 100,000 business women. Jazmin believes that business is the strongest force of change in our world, so she works to create responsible cannabis businesses to help us change outdated laws and stereotypes. Her passion for cannabis legalization is inherited from her parents. She’s privileged to have been educated to choose cannabis as a safer alternative to alcohol. In combination with yoga & meditation, she consumes cannabis to relax & focus. Jazmin holds a Management Information Systems degree from the State University of New York. She splits her time between New York City, Denver, and Oakland, while visiting every major cannabis market regularly. Follow @jazminhupp on twitter or @jazmin_grow on instagram to ride along.

Stacey Kerr MD is a teacher, physician, and author living and working in Northern California. She initially earned a BS in elementary education/special education for emotionally disturbed adolescents. After graduating she lived in the largest intentional spiritual community in the US (The Farm) for 10 years, where cannabis was used daily by many of the members. She explored the spiritual aspects of mind expanding medicines. After leaving The Farm, she went to medical school while her children were both in elementary school, and she became a grandmother before she finished her residency in family medicine. She had a full-scope family practice in which she delivered hundreds of babies and helped them grow to adulthood, and then wrote a book (Homebirth in the Hospital) to help empower women who have babies in hospital settings. She is currently serving as a medical consultant for Hawaiian Ethos on the Big Island of Hawaii. Most recently she taught a session on Green Flower Media covering the most recent science regarding pregnancy and cannabis, the same topic she will cover in her talk at the Women & Cannabis Salon. Dr. Kerr rides a Harley Softail, and plays marimba in a marimba band called Ambuya.

Julia Vasconi lives in both the bay area and Olympia, Washington. She is a final year student at the Evergreen State College, with an education focusing on biology, psychology and dance kinesiology. Julia started her relationship with Cannabis in her early teen years when she lived in Anchorage, Alaska. As she grew older, the relationship shifted from being a consumer to connecting more intimately with the plant through working in the “trim scene” in Northern California at age 19. For the past three years she has supplemented her income with this trim work as she finished her bachelor’s degree at Evergreen. Ever since the first time she attended the Women’s Visionary Congress in 2014, Julia has been interested in immersing herself in the topics of sensible drug policy, and fighting the war on “drugs”. Julia seeks to empower young women in the underground cannabis industries through sharing of her own experiences and relaying safety tactics for high-liability trimming jobs. In her spare time, Julia enjoys cooking with butter (marijuana infused and not), doing yoga, updating her music library, and always figuring out new ways to sustain her life unconventionally.

Ellen Komp (aka Nola Evangelista) is the Deputy Director of Cal NORML and has been a hemp/marijuana activist since 1991. She began in Los Angeles where she helped plan quarterly hemp rallies and volunteered for LA NORML after being elected to the California NORML board of directors in 1992. She edited the 9th edition of The Emperor Wears No Clothes by Jack Herer and was a volunteer petitioner for the California Hemp Initiative (1993, 1994) and Proposition 215 (1995). She worked as an advertising salesperson and editor at HempWorld magazine, the first trade journal for the hemp industry. From 1997-1998 Komp served on the San Luis Obispo County Drug and Alcohol Advisory Board, which advised the county Drug and Alcohol Services agency on community standards and practices. She also co-founded The 215 Reporter, the first journal covering California’s medical marijuana law and its aftermath. In 2001, Komp developed a website to assist attorneys in medical marijuana defenses for the DPA Office of Legal Affairs in Oakland and was named High Times’s Freedom Fighter of the Month.

Komp moved to Humboldt County in 2002 where she worked for the Civil Liberties Monitoring Project in Garberville. She sat on the Humboldt County medical marijuana task force, resulting in a county ordinance to implement SB420. Komp has a B.S. in Biochemistry (Penn State, 1980) and worked in advertising and publishing in Los Angeles. She has contributed articles and op-eds to various publications such as High Times, In These Times, Alternet, O’Shaughnessy’s, California NORML Report, Eureka Times-Standard, and Cannabis Culture. Komp recently published the book, “Tokin Women: A 4000-Year Herstory” which is an enlightening compilation of over 50 famous females throughout “herstory” associated with cannabis­—from ancient goddesses to bohemian authors, jazz musicians and icons of the 1960s to the film goddesses of today.

Debbie Goldsberry has been an activist in the cannabis community for more than 25 years. Goldsberry co-founded the Berkeley Patients Group (BPG) in 2000. She went on to direct the organization for 11 years as it became one of the most successful dispensaries in northern California. Goldsberry parted ways with BPG and went on to co-found Communicare Centers – a collective dedicated to standardized cannabis medicines. In addition to her work with dispensaries, Goldsberry has a long history of involvement with cannabis policy movements. She co-founded Americans for Safe Access, the Medical Cannabis Safety Council, and the Cannabis Action Network (CAN), which influenced the creation of Students for Sensible Drug Policy and the Marijuana Policy Project. Goldsberry supports the causes of others as well as her own. She volunteers with the NORML Women’s Alliance and formerly served as a Marijuana Policy Project board member. Goldsberry has received numerous awards for her work for the cannabis community. She has twice been named the HIGH TIMES Freedom Fighter of the Month, and received Freedom Fighter of the Year for 2011-12. NORML awarded Goldsberry with the Paula Sabine Award for Women in Leadership in 2005.

Genine Coleman lives in the foothills of the coastal mountain range of Mendocino County. She works with local cannabis patients, cultivators and advocacy organizations in her community. In 2015 she founded her consulting business BrainBloom, which is devoted to cannabis education & advocacy. Genine approaches her work systemically, reflective of her broad spectrum of experience and analysis of; the science, medicine, advocacy, agriculture, policy, industry & culture of cannabis. Genine serves on the board of directors for the 420 Archive, a 501c3 organization working to archive the history, activism & culture of cannabis, hemp & marijuana. In 2016 Genine joined the Mendocino Appellations Project, which is sponsored by The Mendocino Cannabis Industry Association. Genine served as campaign coordinator for The 2016 Mendocino Heritage Initiative, a voter initiative to tax & regulate commercial cannabis in the rural unincorporated areas of Mendocino County.

Genine's Presentation - Cultural Terroir; Narratives of Mendocino:

They say that the French word & concept terroir defies conclusive definition. Terroir is the result of the natural specificity of place & practice – the weather, topography, soil composition and the cultivation – which in combination create a unique, and hence, noteworthy agriculture. There are 4 traditional concepts of climate in terroir; the macroclimate – a regional system like a river valley; the mesoclimate – the weather of an individual place, such as a vineyard; the microclimate – a particular patch of the garden; and finally the canopy microclimate – the climatic microcosm between the foliage of your crop and the breath of your soil. The Mendocino cannabis community is organizing by way of our culture, our craft & our place. We are defining Cultural Terroir as the 5th determining climate, which encompasses the socio-economic-political conditions of a given people, in a given place, at a given time. Our cannabis agriculture has been shaped by culture that has been shaped by prohibition, and all three are rapidly evolving. We are gathering in our local communities to explore, archive & narratize our cultural experiences. In this way we honor our elders & their journey, and prepare the way for our progeny to evolve our agricultural legacy for generations yet to come.

Lauren Vazquez is the Fired Up Lawyer. She is a cannabis business attorney and social entrepreneur who has worked for over a decade to end cannabis prohibition and advance alternatives to the failed war on drugs. Lauren has practiced cannabis business law since 2009 and entered private practice in 2011. She has advised numerous cannabis companies and organizations. Lauren is a Professor at Oaksterdam University and previously served as the National Deputy Director of Communications for the Marijuana Policy Project. In 2016, Lauren was a Senior Advisor and statewide coordinator for the successful Prop 64 Campaign that legalized cannabis in California.

Danielle Barber is a cannabis wellness consultant, that has been with Harborside since 2007. During that time, she has worked in several leadership roles, currently serving as the Ombuds Manager and local community engagement representative. Danielle grew up in Oakland, CA, as the daughter of a Baptist minister. This upbringing has allowed for a unique perspective on life and a tremendous amount of empathy and compassion towards others. Being one of the few people of color in a leadership role in the industry, Danielle has more recently become involved in vocalizing the need to create a more diverse leadership and ownership dynamic in the industry. She is the co-chair of OakDECC (Oakland Diversity and Equity Cannabis Coalition) and has organized several events focused on building diversity in the industry.

Amber E. Senter brings eighteen years of marketing and project management experience to Long Dog Consulting. A veteran of the United States Coast Guard, Ms. Senter’s pre-cannabis career was spent in the south and midwest providing high level design and marketing services to Fortune 500 companies, including Home Depot, Walmart, and Whole Foods. After years of successful employment in the traditional marketplace, Ms. Senter moved to California to work in the established medical cannabis industry full time. In her time in California, Ms. Senter went from Creative Director at a cannabis consulting firm to Chief Operations Officer (COO) at Magnolia Wellness. Her voice is trusted in the growing cannabis industry, as is her unsurpassed knowledge of the end medical and recreational user base. Ms. Senter also contributed to the Berkeley Compassionate Care Collective’s successful bid for a medical cannabis dispensary license in a highly competitive bidding process. Ms. Senter also co-founded and is Chief Executive Officer of Leisure Life, a lifestyle and infused edibles company, where she heads product development and marketing for the brand. Ms. Senter is a sought after coach and mentor, and a role model for new cannabis business entrepreneurs. She has spoken at several business conferences on various topics, including the High Times Business Summit, the International Cannabis Business Conference, and the New West Summit.